Hey! I am Martin Seifert

What I do

Ever wanted to know what an analyst does? Well, I can tell you what I do in my daily work...
I follow one simple principle:

Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away
(Antoine de Saint-Exupery)


Instead of setting up a dashboard to create a short wow effect my focus is on delivering a meaningful tool for every day's work

Connecting data and people

Data is valuable, but usually spread over systems. I'm creating access, aggregation and understanding


Seeing data is good, understanding data is better, being able to take decissions is best, but sometimes needs a bit of mathematical magic

Coding tools

When the right tool for the job is just not around... yet!

Administrating systems

Once you have a platform delivering the insights you want, you don't want it to break down

Quality and security

Your data is always yours. And accurate

Since December 2016

Project Lead Business Intelligence

Business Intelligence Mobility Systems + Services
Where are our cars? And where should they be? And how do people find them?

September 2015 - November 2016

Digital Analyst

Web analysis and business intelligence unic
Where do people click, do they open their emails and which teaser converts best?

October 2011 - August 2015

Business Intelligence Analyst

Business intelligence aeria Games, member of ProSiebenSat.1 Digital
Which marketing asset brings in most customers, how often do users return, what do customers buy and why?

October 2006 - September 2010

Teaching Assistant

Teaching classes and preparing exams Department of Econometrics and Statistics, Berlin Institute of Technology

October 2004 - January 2011

Diplom-Volkswirt (Master of Economics)

Econometrics and Statistics Free University of Berlin

Get in touch

Send a message or find me online

X Visualization of a Funnel-Cockpits, created in Tableau, based on Webtrends- and Google-Search-Data
X Analytics Roundtable in Zurich, 2016-04-20. © Christina Meyer: http://www.meetup.com/Analytics-Roundtable-Zurich/members/115830642/